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Here's how Kurtz built up Mike's Hot Honey from just a hobby into a company poised to bring in more than $40 million over the next year. This might be the life for me'A college-aged Kurtz in Brazil, where he found the inspiration for Mike's Hot Honey. Some like it hotKurtz working at Paulie Gee's in August 2010 with bottle of Mike's Hot Honey in hand. "I'd be in there from midnight till six in the morning just bottling, capping and labeling bottles of Mike's Hot Honey." Over three funding rounds, Mike's Hot Honey raised $12 million.
Persons: Mike Kurtz doesn't, Franzen, Quentin Tarantino's, Kurtz, Raffi Paul, Mickey Todiwala, Larry Raymond, Larry, Mike Kurtz, Paulie Gee's, Paulie Gee, Matt Beaton, Beaton, Beaton's Organizations: CNBC, Foods, UMass Amherst Locations: Brazil, Greenpoint , Brooklyn, New York City, New York, what's, U.S
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailHow I built Mike's Hot Honey into a $40 million-a-year businessAfter years of creating and perfecting his hot honey recipe at home, Mike Kurtz brought in a bottle to show his boss, Paulie Gee, while serving as his pizza apprentice. Paulie loved it, and the unique topping quickly became a hit. From there, demand grew and what had started as a hobby for Mike, suddenly picked up steam and is now a full-blown company bringing in $40 million a year.
Persons: Mike Kurtz, Paulie Gee, Paulie
In the far corner stood Ravenna Wilson, owner of The Native Bread and Pastry in East Williamsburg. Beside her was Justin DeLeon of Apollonia’s Pizzeria on Wilshire Boulevard in Los Angeles, who flew in for Mr. Bellucci’s wake. At the center of the room stood Drew Nieporent, whose list of New York restaurants includes Nobu and Tribeca Grill. Into this assemblage walked Paul Giannone, founder of Paulie Gee’s, a pizza parlor in Greenpoint with locations from Baltimore to Chicago. Scanning the room, his eyes locked on a pair of pizza boxes featuring oversized pictures of the deceased.
Persons: Andrew Bellucci’s, Bellucci, Ravenna Wilson, Justin DeLeon, Bellucci’s, Drew Nieporent, Paul Giannone, Paulie Gee’s Organizations: Mr, Tribeca Locations: Astoria, New York City, Ravenna, East Williamsburg, Wilshire, Los Angeles, New York, Greenpoint, Baltimore, Chicago
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